YO Fishing is about fishing without friction.
We started YO Fishing out of curiosity—and a desire to bring something genuinely new to the water. By combining the simplicity of Cuban Yo-Yo handline fishing with the castability of a traditional fishing rod, we set out to create a more direct, intuitive way to fish.
We design minimalist tools that strip fishing back to its fundamentals—line, lure, and connection. Free from clutter and unnecessary complexity, our gear is built to feel intuitive in hand and invisible in use.
Every detail is intentional. Every movement has purpose. Just control, feel, and a direct connection to the fish.
So grab your line, cast your lure, and let's go fishing—have fun out there!